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ZAP Philippines Selects Algonomy’s Customer Data Platform to Boost Personalized Customer Loyalty

ZAP Philippines Selects Algonomy’s Customer Data Platform to Boost Personalized Customer Loyalty

ZAP expands its customized loyalty programs to include algorithmic marketing with a CDP & marketing automation solution.

San Francisco and Bengaluru, 09 February 2022: Algonomy, the leader in Algorithmic Decisioning Solutions, today announced that ZAP, Philippines’ leading customer loyalty program, will deploy Algonomy’s Customer Data Platform and Customer Journey Orchestration solutions to unify customer data and provide ZAP’s merchants with deep customer insights for real-time & relevant customer engagement.

Enabling this deal was the True Digital Group (TDG),  a digital transformation partner offering market-leading solutions to deliver the promise of digitalization.  True Digital has partnered with Algonomy to bring its award-winning solutions to the Philippines and the broader Southeast Asian market.

With this partnership, ZAP will offer customer-centric marketing campaigns across loyalty, CRM, on-demand & triggered journeys for their partner merchants. Leveraging on Algonomy’s machine learning algorithms and customer marketing automations, ZAP aims to provide merchants with data driven marketing campaigns that will drive brand loyalty, promo redemption rates, cross-sell conversion and ultimately increase revenue.

ZAP Philippines has helped over 2,000 merchants launch their own customized loyalty program. Merchants have the option for a card or mobile based loyalty program where they are able to customize their mechanics, build a database of members, and use data to create specific promotions for customers.

“The investment in Algonomy’s Customer Data Platform and Customer Journey Orchestration gives us a strategic advantage in the market, helping our merchants launch data driven marketing campaigns. Algonomy’s expertise in Algorithmic Decisioning Solutions and deep domain expertise played a key role in our decision to partner with them. We are excited about the possibilities this partnership brings in driving digital transformation for our clients.” said Dustin Cheng, CEO at ZAPGroup Inc.. 

“Creating customer loyalty is every retailer’s business objective. The one thing that can help retailers achieve this objective is insights driven engagement across the customer journey. ZAP is evolving loyalty programs with deep customer insights and we are excited to help them help their merchants scale their business.” said Amit Agarwal, SVP, Sales APAC & MEA at Algonomy. 

“Bringing together Zap’s innovative loyalty program with Algonomy’s world-class platforms highlights the power of the digital age in delivering greater value to retailers and their customers.  TDG is committed to the Philippines market and we are excited to continue being at the forefront of Retail 4.0 in the country as highlighted by such deals and partnerships.” said Sulabh Dhanuka, Head of International Digital Solutions at True Digital Group.

About ZAP:

The ZAP loyalty platform is the #1 rewards and loyalty program provider in the Philippines since 2013. The company works with over 4M users and 2,000 stores including Chatime, Vikings Group, Nature Republic, Fredley Group of Companies, Havaianas and a lot more. 

The ZAP E-Store platform was created to help F&B merchants of any size go online. Made for the food and restaurant industry, ZAP E-Store enables you to accept, fulfill, and deliver orders to customers with ease with your very own branded eCommerce website. With ZAP, merchants can offer same-day delivery with Grab or MrSpeedy integration. Give customers an easy-to-use online ordering platform for instant or scheduled pick up or delivery.

Learn more about how ZAP can help your F&B business adapt to the digital space. Visit our website here

About True Digital Group:

True Digital Group is the first digital powerhouse in Thailand that integrates advanced technologies including Internet of Things, Analytics, AI, Blockchain, Cyber Security, and Connectivity to bring products and solutions across verticals. True Digital works collaboratively with its world-class partners, offering market-leading solutions to solve pain points and has established footprints in Indonesia, Vietnam,  Malaysia, and the Philippines.


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