Objective

Help shoppers feel confident about their choice by showing how others are interacting with the product.

Strategy

Use social proof messages and badges to surface real-time activity—like how many people recently viewed or purchased the product, how many added it to their cart, or if inventory is running low.

Benefit

Combines credibility and urgency to motivate faster purchase decisions.

Objective

Make it easier for shoppers to find popular and high-demand products when browsing categories.

Strategy

Add social proof messages showing product views, recent purchases, adds to cart, and low stock directly on category pages to highlight trending products.

Benefit

Simplifies browsing, drives faster product discovery, and nudges shoppers toward products others are interested in.

Objective

Help shoppers quickly spot popular products within search results.

Strategy

Show real-time metrics—like product views, recent purchases, adds to cart, and low inventory—to highlight trending and in-demand items directly in search results.

Benefit

Speeds up product discovery and increases click-through rates by surfacing what’s popular right now.

Objective

Reinforce buyer confidence at the final purchase stage to minimize cart abandonment.

Strategy

Display social proof messages and badges on the checkout page showing recent purchases, product views, and low inventory to reassure shoppers they’re making a popular choice.

Benefit

Provides last-minute validation, eases hesitation, and helps increase completed purchases.

Objective

Increase order value by encouraging add-ons (cross-sell) or upgrades to premium products (upsell).

Strategy

Add social proof messages and badges to recommended products, showing recent views, purchases, adds to cart, and low inventory to highlight popular and trending items.

Benefit

Drives higher AOV by using real-time shopper activity to validate and promote relevant products.

Objective

Extend social proof into email to re-engage shoppers and drive traffic back to the site.

Strategy

Embed social proof messages and badges in emails, showcasing trending products, recent purchases, views, and low inventory to create urgency and highlight demand.

Benefit

Increases email click-through rates, brings shoppers back to your site, and reinforces trust with proof of popularity.

Objective

Enable businesses to launch or modify social proof experiences instantly without relying on development cycles.

Strategy

Provide a no-code/low-code interface to configure social proof elements dynamically.

Allow real-time adjustments to message placements, badge designs, and data types (e.g., popularity, scarcity, trend signals).

Benefit

Faster time to market with greater agility, allowing marketing and merchandising teams to optimize messaging in real time.

Objective

Maximize conversions (CVR), add-to-cart rates (ATC), and revenue per visitor (RPV) through continuous AI-driven optimization.

Strategy

Use AI to automatically test multiple social proof message variants and dynamically display the top-performing one across shopper touchpoints in real time.

Benefit

Ensures the best-performing message is displayed for maximum impact, while eliminating the need for manual testing.