Customer Journey Orchestration
Engage with personalized email marketing
Launch personalized email marketing campaigns and better engage customers with tailored recommendations and content based on their behavior and transaction history. Easily promote weekly offers, embed a customer’s savings dashboard, distribute personalized newsletters and offer curated bundles that appeal to each individual recipient.
Keep the conversation going with context-driven mobile messages and offers
Orchestrate rich media campaigns for mobile. Trigger in-app notifications, distribute and synchronize digital offers across mobile coupon aggregators and apps. Monitor in-app actions and events, such as a launch, install or uninstall, or add to cart and respond with a real-time message or offer.
Increase revenue with personalized omnichannel offers
Personalize web banners, landing pages and offers for each registered customer across different channels, individualized for their real-time context and lifecycle stage. Capture browsing data for unidentified visitors and map to customer profile on log in.
Capture and leverage social interactions for greater engagement
Identify loyal customers from social conversations, listen for sentiment and intent and target them with relevant promotions on social channels.
Personalize every touchpoint with 1:1 direct mail campaigns
Engage customers with personalized direct mail print campaigns for catalogs, newsletters and more that seamlessly connect the online and offline experience.
Optimize the experience across the customer journey
Respond to customer micro-moments in real-time as they happen or schedule communications based on their path to purchase. Continuously assess and algorithmically optimize journey performance to drive higher conversions and optimal alignment with target audiences’ purchase trajectories.
Schedule and automate on-demand promotions and campaigns
Orchestrate calendered digital marketing campaigns with targeted promotions. Automate newsletter, loyalty point updates and lifecycle email cadence to align with marketing objectives and drive traffic and revenue.
Centralize execution control with communication limits
Centrally manage every aspect of the customer experience. Set up controls and thresholds to limit the number of times a customer can be contacted with a promotion, across all media or for unique time periods. Gain a single view and control over customer subscriptions and unsubscribes, touch history and channel preferences.
Algorithmically test and optimize every digital experience
Test each experience to identify the ideal mix of creative treatment, headline, copy and channel for every target segment and objective. Automatically select and deploy winning experiences across the population. Enable AI-driven optimization to continually improve engagement or conversions.
Embed product recommendations within content pieces
Embed personalized product recommendations directly into your content. Monitor customer response and use the real-time interaction data to finetune your strategy, and boost your objectives and bottom line.
Automatically segment and launch targeted omnichannel campaigns
Use the Engage dashboard to build or import existing audience segments. Create and launch targeted cross-channel campaigns based on new or returning users, geolocation, referring URL, behavior, time of day, type of device, browser type, and more.
Create and leverage content tags for faster campaign setup
Boost your productivity by applying tags to content from similar cohorts to build campaigns more quickly, automatically swapping content in and out based on tags.
Measure and optimize campaigns for ROI and engagement metrics
Measure and optimize your campaigns based on the KPIs that matter most—page views, repeat visits, cart adds, conversions, etc.—not just clicks.
Gain instant insights with built-in reporting and dashboards
Gain instant, real-time insight into your entire program. Use the comprehensive out-of-the-box and customized data visualizations, dashboards, and reports to drill down into individual and overall promotion, campaign, and journey performance. Leverage actionable intelligence to increase ROI or refocus resources.
