Active Content delivers website-like personalisation on email and other marketing channels, boosting engagement, clicks and conversions. It enables marketers to effortlessly draw, mash-up and layer data from multiple sources to craft visually compelling marketing campaigns, delivered with open-time personalisation. Powered by Generative AI and Algonomy’s advanced decisioning engine, Active Content tailors every message for each individual with precision, working seamlessly with the existing MarTech stack.