Meet Sarah, a loyal and frequent online shopper with various interests. Her journey starts with adding products to her cart, earning loyalty points, discovering new arrivals, and receiving personalized recommendations. Let’s follow Sarah as she experiences Active Content’s real-time personalized touchpoints.
Scattered Content in CSV Files
Cart Abandonment
Keep Loyalty Members Engaged
Showcase Relevant Products in Real-time
Integrating Social Proof Messaging
Personalize Email Content for Global Audiences
Engage Customers Based on Brand Affinity
Scattered Content in CSV Files
Solution: Import CSV Data to Create Personalized Content
Active Content in Action: Active Content allows retailers to easily merge Sarah’s data from multiple CSV files, creating personalized offers that reflect her shopping habits. With intuitive tools for visualizing and applying conditional logic, the marketing team seamlessly combines offers in the form of coupons on products in a CSV file with product recommendations for Sarah.
Benefit: By automating content creation, the team can quickly launch personalized campaigns for Sarah without relying on external support. This boosts efficiency, speeds delivery, and allows the team to focus on strategic initiatives that engage Sarah with relevant offers.
Cart Abandonment
Solution: Personalized Abandoned Cart Emails
Active Content in Action: Sarah adds several items to her cart but doesn’t go through with the purchase. Using Active Content, data related to your customer (Sarah), real-time inventory and recommendation engines can be combined to create and trigger an automated email, offering her free shipping on the product in her cart and showcasing relevant product recommendations.
Benefit: Personalized follow-ups encourage Sarah to complete her purchase, reducing cart abandonment and increasing conversions.
Keep Loyalty Members Engaged
Solution: Visual Loyalty Progress Emails
Active Content in Action: Sarah, being a loyalty program member, receives an email displaying a dynamic progress bar of her loyalty points accumulated, along with a personalized recommendation on how to reach VIP status faster.
Benefit: Visual progress tracking motivates Sarah to continue purchasing, enhancing brand loyalty and driving repeat purchases.
Showcase Relevant Products in Real-time
Solution: Dynamic Product Showcasing
Active Content in Action: Sarah regularly shops for athleisure, and for the new season, she receives an email featuring “New Arrivals” personalized to her shopping preferences, pulled in real-time from your inventory data and social proof platform, using Active Content.
Benefit: By showing Sarah the most relevant, up-to-date products, the email increases the likelihood of conversion and enhances her shopping experience.
Integrating Social Proof Messaging
Solution: Build Credibility with Social Proof in Your Marketing Communications
Active Content in Action: As Sarah browses through her favorite online store, she sees products she loves, but she’s unsure which one to choose. Active Content steps in by dynamically integrating social proof, such as star ratings and reviews, directly into Sarah’s emails. By displaying ratings and real-time feedback, Sarah gains the confidence to make a purchase decision quickly.
Benefit: The real-time Social Proof validates Sarah’s choices, boosting her confidence and trust, leading to higher conversions and customer satisfaction.
Personalize Email Content for Global Audiences
Solution: Tailored Hero Banners Based on Language
Active Content in Action: Sarah, who prefers content in Spanish, receives an email featuring a hero banner in her language. The banners are dynamically personalized by integrating the hero creatives from the CMS and her language preferences from CDP.
Benefit: Personalized language and region-based banners improve customer engagement and make each communication relevant to Sarah, boosting her connection with the brand.
Engage Customers Based on Brand Affinity
Solution: Affinity-Based Email Campaigns
Active Content in Action: As a loyal Nike fan, Sarah receives an automatically triggered email highlighting the latest Nike collection based on her brand affinity, based on data from your Audience Manager. Nike products are also recommended based on data from your recommendation engine.
Benefit: By targeting Sarah with the brands she loves, the email fosters deeper brand engagement and increases the chances of conversion.
