Personalization will continue to be a key differentiator in the crowded marketplace, so it is important to ensure that your investments are future-proof.

Whether you’re looking to personalize experiences for the first time or feel the need to upgrade your personalization because it requires extensive manual rules, getting your requirements right is the first step. We understand that the process can be daunting – it is hard to research and put together your must-have capabilities.

This 15-point checklist reveals the base set of capabilities that are crucial to driving true omnichannel personalization at scale. Our QSR clients have realized disproportionate returns through these investments, improving KPIs such as average order value, customer lifetime value, and revenue.