La Feltrinelli has been a partner of RichRelevance for over 10 years, leveraging their forefront algorithmic capabilities that has supported the Internet BookShop terrific growth. Online leads the way of digital transformation that is now spearheading entire organisations. We have a very strong interest in the extended Algonomy solution portfolio. It proposes deep algorithmic capabilities within marketing activities and beyond. In the future, taking advantage of such technology will be key to La Feltrinelli’s adaptation to an ever-changing business environment.