Speaker: Ajith Nayar

Picture of Ajith Nayar
<div class="position">VP Marketing at Algonomy</div>

Ajith Nayar
VP Marketing at Algonomy

Personalization Summit

CXO Talk: Make personalization a strategic lever, not a tactical conversion tool

  • Post-pandemic megatrends and implications for retail
  • Becoming a customer-first business
  • Personalization philosophy at ZALORA: Remove bad friction, add constructive friction
  • The offline+online personalization components to future-proof your business
  • How to shift from personas to hyper-personalization
Recent Posts
Resources

Guides

Dynamic Content Personalization: How Active Content Brings Dynamism into Your Campaigns

Let’s face it—customers nowadays expect deeper and relevant communication, not cookie-cutter-styled messaging across every channel.

Case Study

Personalizing Beauty at Scale: How Matas Grew Attributable Sales by 36% with Personalized Recommendations

Deliver a best-in-class customer experience, increase online sales, and drive operational efficiency at scale

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