Author: Anuraag Verma

Think of the timeless tale of Indiana Jones, where every clue and ancient relic brings him closer to the ultimate treasure. In retail, each innovation in customer experience acts as a clue leading businesses toward success. Much like Jones decoding ancient maps, retailers must navigate shifting consumer expectations and competitive landscapes. Advanced personalization through solutions like Ensemble AI is one of the most …

As per Gartner® in the Hype Cycle™ for Retail Technologies, 2024 Research, “to navigate a disruptive and unpredictable digital business environment, retailers need to invest in innovative technology that improves insight and supports unified commerce operations.”

Did you know that 95% of online shoppers rely on reviews before making a purchase? As in offline shopping, the power of ‘me too’ and ‘pull of the crowd’ in ecommerce is tremendous. Marketers have long capitalized on this persuasion tactic, even before Robert Cialdini introduced the concept in 1984 in his book Influence: Science and Practice. In his research, Robert found that when we are indecisive about expected behavior in a certain situation, we look to other people to guide us towards action. He called this psychological and social phenomenon ‘Social Proof’.

Research suggests that 80% of customers on B2B commerce platforms expect to receive a buying experience that’s on par with that offered to their B2C counterparts1 – placing a great deal of pressure on businesses to up their game.

The recommendation engine market size, valued at just over $1 billion in 2018, is projected to hit an astounding $12 billion by 2025.

The holiday season is a time of joy and celebration for many, but for online retailers, it’s also a period of intense preparation.