Speaker: Wilson Del Grego de Oliveira

Picture of Wilson Del Grego de Oliveira
<div class="position">Head of Media, Riachuelo</div>

Wilson Del Grego de Oliveira
Head of Media, Riachuelo

Personalization Summit

Thinking outside the box with Riachuelo: How retailers can keep innovating through personalization

Brazil’s top department store shares their personalization strategy and unique applications for the digital shopper.

  • Why we didn’t stop at product recommendations – expanding personalization to search, content, and more
  • Personalization nuances for the Brazilian consumer
  • Unique personalization applications including Live Commerce at Riachuelo
Recent Posts
Resources

Guides

Dynamic Content Personalization: How Active Content Brings Dynamism into Your Campaigns

Let’s face it—customers nowadays expect deeper and relevant communication, not cookie-cutter-styled messaging across every channel.

Case Study

Personalizing Beauty at Scale: How Matas Grew Attributable Sales by 36% with Personalized Recommendations

Deliver a best-in-class customer experience, increase online sales, and drive operational efficiency at scale

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