Speaker: Subramanian MS

Picture of Subramanian MS <div class="position">Head of Category Marketing and Analytics, BigBasket</div>

Subramanian MS
Head of Category Marketing and Analytics, BigBasket

Personalization Summit

Driving Sustained Growth at Bigbasket with 1:1 Personalization

India’s largest online supermarket shows the way forward.

  • Navigating disruption in 2020
  • Key tenets of personalization at Bigbasket
  • How is personalization in grocery different?
  • Key marketing and personalization initiatives for grocery across the customer lifecycle
  • Applications and impact of personalization at Bigbasket
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Recent Posts
Omnichannel Marketing
Omnichannel
Marketing
RetailAI
RetailAI
Digital Experience Personalization
Digital Experience Personalization
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Guides

Dynamic Content Personalization: How Active Content Brings Dynamism into Your Campaigns

Let’s face it—customers nowadays expect deeper and relevant communication, not cookie-cutter-styled messaging across every channel.

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Case Study

Personalizing Beauty at Scale: How Matas Grew Attributable Sales by 36% with Personalized Recommendations

Deliver a best-in-class customer experience, increase online sales, and drive operational efficiency at scale

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Omnichannel Marketing
Omnichannel
Marketing
RetailAI
RetailAI
Digital Experience Personalization
Digital Experience Personalization

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