Speaker: Paloma Truong

Picture of Paloma Truong
<div class="position">Head of Customer Experience, Miinto Group</div>

Paloma Truong
Head of Customer Experience, Miinto Group

Personalization Summit

Personalization lessons from Miinto: Prioritize customer experience, business goals will follow

One of Europe’s fastest-growing fashion marketplace talks about winning digital experiences, as they continue to grow exponentially during these challenging times for fashion retail.

  • Customer experience as a strategy – relevance is the key
  • How to empower a 2-member team to run digital personalization for 10+ countries
  • Best practices from Miinto’s continuous experimentation culture
  • Decoding Miinto’s 19.4% revenue lift attributed to personalization
Recent Posts
Resources

Guides

Dynamic Content Personalization: How Active Content Brings Dynamism into Your Campaigns

Let’s face it—customers nowadays expect deeper and relevant communication, not cookie-cutter-styled messaging across every channel.

Case Study

Personalizing Beauty at Scale: How Matas Grew Attributable Sales by 36% with Personalized Recommendations

Deliver a best-in-class customer experience, increase online sales, and drive operational efficiency at scale

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