Speaker: Nastaran Bisheban

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<div class="position">CTO, KFC Canada</div>

Nastaran Bisheban
CTO, KFC Canada

A passionate, energetic and seasoned Technology leader. A software engineer and computer scientist by education, a certified Project Manager that holds an MBA in Leadership with Honors and Distinction from University of Liverpool. A public speaker on various disciplines of technology strategy with a Harvard Business School executive leadership program training to round it all. Challenges status quo and conventional practices, is a risk taker and alert decision maker with a proven “Make It Happen” and “keep all happy” personality. With multiple computer software and project management publications she is a strategic mentor on various non-profit organizations and is the former Chair of Canadian Women in Technology South Western Ontario.”

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Dynamic Content Personalization: How Active Content Brings Dynamism into Your Campaigns

Let’s face it—customers nowadays expect deeper and relevant communication, not cookie-cutter-styled messaging across every channel.

Case Study

Personalizing Beauty at Scale: How Matas Grew Attributable Sales by 36% with Personalized Recommendations

Deliver a best-in-class customer experience, increase online sales, and drive operational efficiency at scale

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