Speaker: Charlie Banfield

Picture of Charlie Banfield <div class="position">Senior Digital Trade Merchandiser, John Lewis</div>

Charlie Banfield
Senior Digital Trade Merchandiser, John Lewis

Personalization Summit

John Lewis discusses why personalization is always a work-in-progress

UK’s top department store discusses their personalization wins, adaptations, and Vision 2021

  • Pivoting rapidly to stay relevant with changing consumer behavior
  • Role of stores and digital in the light of permanent changes
  • Replicating our differentiator (experience) online and impact so far
  • Personalization Agenda 2021
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Guides

Dynamic Content Personalization: How Active Content Brings Dynamism into Your Campaigns

Let’s face it—customers nowadays expect deeper and relevant communication, not cookie-cutter-styled messaging across every channel.

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Case Study

Personalizing Beauty at Scale: How Matas Grew Attributable Sales by 36% with Personalized Recommendations

Deliver a best-in-class customer experience, increase online sales, and drive operational efficiency at scale

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Omnichannel Marketing
Omnichannel
Marketing
RetailAI
RetailAI
Digital Experience Personalization
Digital Experience Personalization

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