Speaker: Brendan Witcher

Picture of Brendan Witcher <div class="position">VP, Principal Analyst - Digital Business Strategy, Forrester</div>

Brendan Witcher
VP, Principal Analyst - Digital Business Strategy, Forrester

Customer Summit 2021

Conditional Love: Changing Laws of Customer Relevance

Learn why insights, decisioning, and activation need to combine to create customer relevance that helps you stay on top of the minds of your digital customers.
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RetailAI
RetailAI
Digital Experience Personalization
Digital Experience Personalization
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Guides

Dynamic Content Personalization: How Active Content Brings Dynamism into Your Campaigns

Let’s face it—customers nowadays expect deeper and relevant communication, not cookie-cutter-styled messaging across every channel.

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Case Study

Personalizing Beauty at Scale: How Matas Grew Attributable Sales by 36% with Personalized Recommendations

Deliver a best-in-class customer experience, increase online sales, and drive operational efficiency at scale

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Omnichannel Marketing
Omnichannel
Marketing
RetailAI
RetailAI
Digital Experience Personalization
Digital Experience Personalization

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