Creating New Relevance In the World of ‘Digital Sameness’: What Retailers Need to Know
Lessons for retailers on how to become and remain top-of-mind brands for today’s channel-agnostic customers. Read more.
MarTech Strategy: Best of Breed vs. Best of Suite
Marketers are divided between ‘best of breed’ and ‘best of suite’ when it comes to MarTech investments. Here are 5 factors you should consider to make an informed decision.
5 Marketing Challenges a Customer Data Platform (CDP) Can Solve
Customer Data Platforms (CDPs) are among the most disruptive technologies we’ve seen in the last decade. As consumer behavior and preferences continue to evolve rapidly, marketing leaders are always looking for new solutions that will help them better understand their customers and engage with them on a more personal level.
Algorithmic Retail: A Formula for Marketers to Connect with Customers
The last year has witnessed transformative changes in the way retail works. The industry experienced a sudden exodus to digital—an increase in e-commerce, mobile apps, BOPIS (buy online, pick up in-store), social commerce.
Customer Data Platform Bucks the Downward Trend: 4 Reasons Why
In this age of ever-evolving needs, tastes, and behavior of customers, how do retailers ensure they stay connected with customers? With everything going digital, this problem seems to be accentuated.
Three Cs to Finding Marketing’s Holy Grail
When it comes to acquiring and retaining customers, for the practicing marketer not much has fundamentally changed in the last several decades.
Algonomy releases the newest edition of its Algorithmic Customer Engagement Platform for Digital-First Retail Excellence
New Features include OOTB Connectors to leading Commerce Platforms, No-code Data Science enhancements, new Deep Learning models, and Extends Omnichannel Personalization to Contact Centers
5 Reasons Why a CDP Solution is Core to a Retailer’s CX Strategy in the New Normal
Retail has seen dramatic shifts in customer needs, tastes, and behavior, and the pandemic has upended many tried and tested marketing tactics.
