Breaking the CDP Conundrum: Should You Build or Buy?
Most businesses today understand the significance of a Customer Data Platform (CDP) in today’s digital-first world. But should you build a CDP or buy one? Here’s your answer.
5 Marketing Challenges a Customer Data Platform (CDP) Can Solve
Customer Data Platforms (CDPs) are among the most disruptive technologies we’ve seen in the last decade. As consumer behavior and preferences continue to evolve rapidly, marketing leaders are always looking for new solutions that will help them better understand their customers and engage with them on a more personal level.
4 Open Time Personalization Strategies for Restaurant Engagement
With open time personalization of email content, quick-service operators can delight their customers with contextually relevant, hyper-personalized engagement in real-time.
Algorithmic Retail: A Formula for Marketers to Connect with Customers
The last year has witnessed transformative changes in the way retail works. The industry experienced a sudden exodus to digital—an increase in e-commerce, mobile apps, BOPIS (buy online, pick up in-store), social commerce.
Customer Data Platform Bucks the Downward Trend: 4 Reasons Why
In this age of ever-evolving needs, tastes, and behavior of customers, how do retailers ensure they stay connected with customers? With everything going digital, this problem seems to be accentuated.
