Displaying Personalized Video Content on the Search Results Page

The Company

One of the largest beauty and cosmetics retailers in Brazil, with over 16,000 SKUs of more than 740 brands.

The Challenge

The retailer wanted to leverage engaging content around their products to:

• Increase the time spent on the website by shoppers.
• Help shoppers discover products they may not have viewed before.
• Help shoppers make purchase decisions, boosting conversions in the process.

The Approach

• The retailer set up a content feed to house videos.
• They created an additional placement on the search results pages to show these videos.
• Using Algonomy’s Find™ API, the system finds content related to the search term and displays the appropriate videos.