Making Personalized Category Recommendations on the Home Page for Faster Product Discovery

Use Cases Applicable Segment(s): B2B, Fashion & Apparel, Supermarket, Department Store, Food & Grocery, Specialty, DNVB, QSR Impacted Function(s): Commerce Solution: Table of contents The Company The Challenge The Approach The Company A leading European sourcing and services company that offers electrical, heating, plumbing, ventilation, and energy solutions. The Challenge This B2B retailer has over […]

Making Paid Ads Effective with Item Page Recommendations

Use Cases Applicable Segment(s): Fashion & Apparel, Supermarket, Department Store, Food & Grocery, B2B, Specialty Impacted Function(s): Marketing, Commerce Solution: Table of contents The Company The Challenge The Approach The Company An American retail and outdoor recreation services corporation. The Challenge The company wanted to reduce the bounce rate in instances where a shopper clicks […]

Resources

Guides

Dynamic Content Personalization: How Active Content Brings Dynamism into Your Campaigns

Let’s face it—customers nowadays expect deeper and relevant communication, not cookie-cutter-styled messaging across every channel.

Case Study

Personalizing Beauty at Scale: How Matas Grew Attributable Sales by 36% with Personalized Recommendations

Deliver a best-in-class customer experience, increase online sales, and drive operational efficiency at scale

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