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Speciality Retail, Fashion, Food & Grocery, QSR, Marketplace
Marketing
A multibillion dollar conglomerate based in the Middle East.
The Group is the master franchise for some of the leading international brands in retail, food & beverage, automotive, engineering, credit, etc.
The Group’s marketing team did not have a centralized, group-level view of customers across different brands and business units (BUs). This hindered the team from driving cross-brand or cross-BU customer engagement.
The Group used a Real-time CDP to centralize all their customer data – from 11 different data sources, cutting across 19 brands and 9 BUs.
The CDP’s intelligence layer, supported by machine learning algorithms, helped create granular customer segments by creating centralized customer profiles across BUs and Businesses – to identify and enable cross-BU journeys.
With over 800 micro-segments across multiple brands, both the corporate and BU marketing teams were able to drive targeted cross-sell campaigns.
Below are examples of some high-impact campaigns:
Learn how our customers improved key business metrics with our made-for-retail solutions.
Let’s face it—customers nowadays expect deeper and relevant communication, not cookie-cutter-styled messaging across every channel.
Deliver a best-in-class customer experience, increase online sales, and drive operational efficiency at scale
