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Major US-based Convenience Store Retailer

Case Study

A Major US-based Convenience
Store Retailer Takes Its Supplier
Collaboration to the Next Level





Improving process efficiency across the supplier ecosystem

Product Used



reduction in
across stores


increase in revenue


reduction in the cost of inventory


increase in supplier-funded promotions


million additional rebate


million potential additional revenue with data monetization

Overview The client is one of the largest chains of retail outlets with more than 600 truck stops and convenience stores in 40+ states in the United States and over 900 vendors/suppliers. With a geographically wide coverage area and a smaller outlet format, the client faced multiple challenges in its supplier processes:

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Limited inventory holding capacity led to frequent stock-outs.

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Inventory position visibility had a lag of 48 hours, leading to delayed interventions to reduce over/understock.

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Supplier-funded promotions and rebates were not efficient due to data silos and fragmented processes.

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Data was shared with suppliers on an ad-hoc basis, making it difficult to derive insights.

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With the objective of creating greater transparency and improving process efficiency across the supplier ecosystem, the client was looking for a scalable platform that would enable a data-driven culture in its internal teams/suppliers and make better decisions on a day-to-day basis.

Simplifying Supplier Management With Vendor Link

Algonomy’s Vendor Link fit in perfectly with the client’s requirement of a 360-degree supplier collaboration platform. It is a comprehensive web-based vendor and retailer collaboration platform that removes operational silos between vendors and retailers by automating and streamlining end-to-end operations.

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Vendor Link enabled internal stakeholders and suppliers to monitor inventory position across stores in real-time and make swift interventions to avoid over/understock situations. Vendor Link’s ML-based algorithm uses inventory transaction data to predict impending out-of-stock well in advance, enabling timely Direct Store Delivery (DSD) replenishment.

The platform enabled supplier-funded promotions and rebates. Its API-based pricing, promotions, and rebate integration with manufacturers helped save thousands of man-hours per month. Its online collaboration features enable suppliers and category managers to work together on offers, supplier funding, and rebates.

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Vendor Link’s calculation engine allowed for speedy calculation of promotion and rebate amounts, and its automated invoice and payment tracking helped in the creation and delivery of vendor invoices, collation, and reporting of purchase/sales data for performance tracking and payment collection tracking.

The platform also unlocked data insights as a service for suppliers, opening up a potential alternate revenue stream in data monetization by enabling interactive access to data and actionable insights on product, category, and customer.

The ROI of Automated Supplier Management

The client benefited from Vendor Link in the following ways

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With the help of Vendor Link’s predictive out-of-stock feature and real-time inventory visibility to suppliers, the client was able to reduce out-of-stocks by 30% and inventory carrying cost by 5%.

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Vendor Link’s smart supplier collaboration features enabled the customer to increase supplier-funded promotions by 15% and generate additional rebate worth $2 million.

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The platform enabled interactive on-demand access to data insights and reports for suppliers, opening up $1.8 million worth of opportunity through data monetization.

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Vendor Link helped the client improve supplier collaboration by enabling real-time decision-making and greater collaboration across store replenishment, supplier-funded promotions and rebates, while providing additional revenue opportunity in the form of data monetization.

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Major US-based Convenience Store Retailer

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