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Navigating internal organization and pushing for change in a new, digital-first world by eXtra
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    MENA’s largest consumer electronics retailer shares what it means to be a first-mover and makes the business case for personalization.

    • Spotting the shift in the market early on
    • Quick wins or long-term strategy — how we approached our digital journey
    • Tips to get management buy-in and define the roadmap
    • eXtra’s biggest wins with digital personalization

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    Steve Webster

    eCommerce Director, eXtra

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