Why You Should Hyper-Personalize Customer Experiences
Learn why hyper-personalization of customer experiences is a must in today’s eCommerce world and how machine learning is revolutionizing personalization.
Understanding the Limitations of Segment-based Personalization
Why is individualization the need of the hour? Read about the limitations of segment-based personalization.
The Power of ‘Me-Too’ in eCommerce
For ecommerce brands, leveraging social proof pushes people’s confidence in making purchase decisions and helps eliminate doubts before making the actual purchase.
Is Your Commerce Search Traditional and Not Personalized?
Use this 12-point checklist to find out whether or not your commerce search has robust personalization capabilities.
Experience Browser – Adding Intelligence to Web Personalization
Your eCommerce store uses personalization tech. But do you know how and why recommendations are made by the tool? Read on to learn why this is important.
How Algorithmic Testing Is Changing Marketers’ Experiments
The world of marketing has become way more defined and data-driven than it used to be. Multivariate tests and A/B tests, analytics, statistical significance, allocation of traffic, tweaking variables, refreshing, optimizing, and repeating – are now an integral part of every marketer’s life.
Content Personalization: ‘Experience Designer’ for eCommerce
Creating content can be a daunting task, even for digital marketing organizations.
Why Hyperpersonalization Is Key to Winning Grocery Retail
Learn what it takes to deliver hyper-personalized customer experiences in the ever-evolving and intensely competitive grocery retail space.
eCommerce Spikes Galore – How’s Your Personalization Engine Faring?
Over the past 24 months or so, eCommerce across online grocery, consumer electronics, home appliances, fashion, beauty and wellness to home entertainment purchases including streaming services and beverages like wine, beer, and liquor has seen sharp growth.
Instore Personalization: Relevant, Contextual & Rewarding
Spend some time on any media channel—be it a newspaper, radio, social media, or any other Internet-based channel—and it won’t be long before you’re bombarded with ads trying to sell you a myriad of products.
