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Algonomy Launches to Power ‘Digital First’ as the ‘New Normal’ for Retailers and Brands Across the Globe

Algonomy Launches to Power ‘Digital First’ as the ‘New Normal’ for Retailers and Brands Across the Globe

RichRelevance & Manthan Software form a new martech AI company that offers industry’s only real-time Customer Data Platform (CDP) with built-in customer activation, personalization and analytics specifically designed for retail

This article was first published on Businesswire on Jan 19, 2021

San Francisco, CA – Jan. 19, 2021 –  RichRelevance, the global leader in experience personalization, and leading cloud analytics provider Manthan Software, today announced they have completed their merger to form a new, rebranded company Algonomy, which allows companies to rapidly unify all customer data in a single platform for real-time AI-based decisioning. With Algonomy, retailers of all sizes can finally place ‘digital’ at the core of their business to orchestrate, personalize and activate customer journeys, designed to drive immediate engagement, lift and ROI across the lifecycle.

The new company uniquely brings together a proven real-time customer data and analytics platform, an intelligent ensemble-based algorithmic decisioning engine, and deep expertise in global retail to help brands engage customers with contextually relevant personalized experiences. More than 400 leading retailers, consumer brands, quick serve restaurant chains, convenience stores and more rely on Algonomy to eliminate the imprecision of manual decision-making and gain organization-wide agility in a digitally shifting retail environment.

“As we saw during the pandemic, our customers have seen the importance of being able to quickly pivot to become digital-first, and leverage AI to make quick decisions” said Algonomy CEO Atul Jalan, who previously served as Manthan Software’s CEO. “Our Algorithmic Customer Engagement (ACE) platform has the power to transform retailers into algorithmic businesses that are responsive to individual consumers, delivering the hyper-personalized experiences that drive sales and loyalty.”


Origin of Algonomy 

The retail industry has been forced to evolve rapidly, and digitally savvy retailers are pulling ahead thanks to their agility to respond to changing customer behaviors, while traditional retailers struggle to overcome legacy systems and operational silos that thwart innovation.

Algonomy was founded with the mission of using AI to power digital as the “new normal” for consumer brands across the globe. A combination of “algorithms” (algo) and “knowledge” (nomy), the name Algonomy illustrates that the future of retail is algorithmic – and the brands who are ‘digital-first’ and able to respond in real-time to changing market dynamics are poised to succeed.

“The industry today is desperately looking for a digital first AI solution,” said CMO Raj Badarinath. “The future of analytics is algorithms that not only aggregate data and report, but which are also capable of making decisions in real-time. Algonomy as a brand represents this shift along with the depth of knowledge in the Retail value chain.”


An ACE Platform Built for Retail

Marketing clouds tend to be generic and horizontal, which is why Algonomy’s out-of-the-box algorithms are actionable and designed specifically for retailers.  And unlike startups and point solutions which solve small pockets of problems, Algonomy has a proven real-time customer data and analytics platform that is built to deliver immediate results at scale. By eliminating the fragmentation of decisioning, Algonomy ensures that there’s a unified customer journey and smooth experience across both stores and digital touchpoints. In addition, Algonomy provides a single platform for marketers, merchandisers, commerce, and buyers/planners, with specific vertical solutions for QSRs, Grocery, Fashion/Apparel, and Specialty.

Algonomy can help drive double digit increases in digital revenue, and immediate time to value across acquisition, conversion, growth and loyalty.

“With more than 300 pre-built algorithms for the retail industry, plus the ability to add custom algorithms and decisioning criteria, along with deep learning AI capabilities, Algonomy offers the most robust, real-time machine learning solution built for the retail industry,” said Chief Product Officer, Sarath Jarugula, who previously served as the CEO of RichRelevance. “Rather than sifting through piles of data, retailers can harness machine learning to derive actionable insights, set strategies, and achieve goals, while retaining granular control of algorithmic behavior.”

Algonomy solves foundational business challenges algorithmically using AI-driven analytics in combination with industry-leading personalization tools, unified in a single end-to-end platform that is built specifically for retail and that streamlines implementation. Guided by the strategies and desired outcomes retailers define, Algonomy maximizes operational agility and delivers hyper-personalized experiences throughout the customer lifecycle. Using Algonomy, retailers can:

  • Activate: An integrated, cloud-based, real-time customer data platform with pre-built connectors allows companies to easily centralize all customer data, whether it be structured or unstructured, online or stores, and create a “living” golden customer record.
  • Engage: Allows marketers to digitally reinforce their brand story and act in real-time to engage each customer with contextually relevant inbound and outbound campaigns that accelerates acquisition and amplifies loyalty.
  • Align: Merchandise analytics and supply chain solutions help retailers align supply with demand, automate key merchandise processes, provide prescriptive recommendations for timely course corrections to price and inventory, and transform vendor relationships through data monetization.
  • Convert: Commerce leaders can turn every digital interaction across web, mobile, call center, kiosks, point-of-sale and more, into a personal experience with Xen AI Experience Optimizer, a patented, contextually sensitive and continuous algorithmic testing engine which ensures that the right decisions are being made automatically with every interaction in real time.


Customer Quotes

Dolly Vora, Head of Marketing, Calendar & Innovation at Pizza Hut said, “Heartiest congratulations on the new name! Algonomy is an apt name as you have a strong background in infusing algorithmic intelligence into businesses to help them prosper. Look forward to the next wave of innovation, from Algonomy.”

David Barter, Managing Director of National IT at Aldi UK, said: “[Algonomy]’s modules have helped us to see increased and improved results in customer engagement and sales. This year customer habits have changed, and our offering to customers has also evolved. We are looking forward to working with Algonomy and to hearing how they can help us achieve further success with our Specialbuy offering.”

Dr. Mark Chrystal, Chief Analytics Officer at Rue21 said, “The Future of retail is Algorithms, and we are excited that Manthan and RichRelevance has taken a step in the right direction with Algonomy. We feel confident that with the deep retail domain experience and actionable algorithms that Algonomy brings to the table, we will be able to drive better results for our customers at rue21 during times of disruption.”


About Algonomy

Algonomy (previously Manthan-RichRelevance) empowers leading brands to become digital-first with the industry’s only real-time Algorithmic Customer Engagement (ACE)  platform with built-in customer activation and analytics for the retail industry. With industry-leading retail AI expertise connecting demand to supply with a real-time customer data platform as the foundation, Algonomy enables 1:1 omnichannel personalization, customer journey orchestration & analytics, merchandising analytics and supplier collaboration. Algonomy is a trusted partner to more than 400 leading retailers, consumer brands, quick serve restaurant chains, convenience stores and more, and our global presence spans over 20 countries.