Talk to an Expert Drives 1:1 Personalization Across Search, Browse, Content & Recommendations

Case Study Drives 1:1 Personalization Across Search, Browse, Content & Recommendations

Reduces the Need for Manual Merchandising

Read Case Study is Finland’s best-known and
most-visited online retail store. The company offers
over 65,000 products in 26 product categories — from
consumer electronics to pet food.

The Challenge The omnichannel retailer wanted to improve the
experience on digital channels with a focus on
personalization across the buying journey, no matter
how shoppers choose to interact. With Algonomy, aimed to:

  • Scale personalization and reduce the need for manual rules to
    make search results relevant, both for new and known shoppers
  • For its consumer electronics categories, the retailer wanted to reduce
    the load on merchandisers to create cross-sell recommendations
    and bundles
  • Make recommendations work for new products that do not have
    historical behavioral data
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It is vital for online stores to be able to offer customers products in an increasingly personalized and targeted manner, to facilitate a positive customer experience and thus increase customer satisfaction and loyalty. With Algonomy, we have access to a very innovative personalization technology and a trusted partner that is helping us grow.

Kalle Koutajoki,
Chief Sales Officer,

Product Used Algonomy Personalization Suite:

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Top Brands Trust Algonomy

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Move from Segmentation to 1:1 Personalization at Every Customer Touchpoint

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Complete, unified commerce personalization

Connect all digital path-to-purchase touchpoints — search, navigation, recommendations, and content — to deliver one personal experience that supports the complete customer journey.

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Most comprehensive library of 150+ personalization strategies

Accelerate time to market with our strategy library that ranges from wisdom of the crowd and collaborative filtering approaches to deep learning visual discovery and NLP approaches.

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Advanced merchandising

Cross-sell and upsell seamlessly by leveraging product attributes and compatibility data. Create automated recommendations and bundles that take the load off your merchandisers.

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Algorithmic decisioning for every user with real-time context

Leverage AI to detect each shopper’s stage in the buying process, and combine it with their affinities to pick the best strategy that delivers the most relevant 1:1 experience while meeting your revenue or engagement goals.

Want to learn more about our commerce solutions or personalization offerings?

Read the Case Study



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