Active Content helps you deliver personalization in email marketing that updates at the moment of open. Create 1:1 personalized email marketing using real-time data and dynamic modules that scale across campaigns.
Active Content uses open-time rendering to refresh what the customer sees when they open, based on the latest pricing, inventory, location, and time-sensitive rules. So the email stays accurate and actionable, even hours/days after you hit send.
Deliver website-like personalization within email with dynamic product blocks, personalized offers, timers, location-aware messaging, and content that adapts based on the customer.
With Active Content, one modular template can turn into many outcomes. Content blocks are assembled based on each customer’s affinity, behavior, and key attributes, guided by business rules. The result is scalable personalization without duplicating and maintaining dozens of versions.
Active Content includes AI-led image generation to help teams create on-brand visuals faster for email. Generate hero banners and creative variations in minutes, then automatically pair the right image with the right customer using your rules, segments, and real-time attributes.
Launch faster with no-code, multi-source data stitching, and 1:1 personalized email marketing that stays relevant when customers engage.
Jefe de área Digital de Fidelización
Departamento Socio-cliente y Marketing, Consum
Let’s face it—customers nowadays expect deeper and relevant communication, not cookie-cutter-styled messaging across every channel.
Deliver a best-in-class customer experience, increase online sales, and drive operational efficiency at scale
