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You’ll also receive a free email personalization audit (use cases + recommended blocks).
Active Content builds dynamic content blocks for email (and more) that load the most relevant experience at the moment of engagement— so your campaigns stay accurate and personalized at scale.
“Website-like personalization—inside email.”
Create dynamic content blocks once, embed them in your existing ESP, and show the latest product attributes, social proof, recommendations, and more at open time.
No-code, drag-and-drop creation, it’s built for marketers, not developers.
Go Live with your first campaign in a week. No changes to your existing MarTech stack.
Trigger personalized cart emails with relevant recommendations and current inventory.
Show a live points balance and progress-to-tier bar that updates.
Display “New Arrivals” personalized to browsing/buying preferences in real time.
Auto-show brands/categories each customer prefers.
Tailor the main banner and product set per recipient.
Sign up for a Free Personalization Email Audit.
No—Active Content integrates with your existing marketing automation stack.
Typically live in less than 2 weeks, depending on data and access.
APIs, CDP/audience DBs, loyalty systems, catalog, social proof platforms, and CSVs.
Dynamic email content swaps or updates blocks (like product recommendations, pricing, inventory, offers, or loyalty info) based on customer data and behavior—so each recipient sees the most relevant version of the email.
Often yes—your ESP sends the email, but email personalization software adds advanced capabilities like no-code dynamic content blocks, richer data activation, and deeper 1:1 logic for a truly personalized email campaign.
The most effective email personalization tools typically include: real-time content blocks, behavioral triggers, product recommendations, offer/discount logic, loyalty personalization, and testing/measurement—so you can scale relevance without multiplying manual work.
Many teams can start with a high-impact use case (like cart/browse abandonment or back-in-stock) quickly once data access and ESP deployment steps are in place—then expand to more blocks and segments over time.
Track lift vs. a control group on CTR, conversion rate, revenue per send, and downstream outcomes (repeat purchase, AOV). The best approach is to compare personalized email campaign performance by use case, audience, and block type—not just overall email averages.
Let’s face it—customers nowadays expect deeper and relevant communication, not cookie-cutter-styled messaging across every channel.
Deliver a best-in-class customer experience, increase online sales, and drive operational efficiency at scale
