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Where every experience drives measurable growth
A candid conversation with Algonomy’s CPO on what he’s seen go wrong, and what actually works
May 27th, Wednesday
9:00 – 9:45 AM PT
41 minutes
Diganta Roy,
Product Marketing Manager, Algonomy
May 27th, Wednesday
9:00 – 9:45 AM PT
Chief Product Officer, Algonomy
Principal Product Marketing Manager, Algonomy
Unscripted. Unfiltered. Built on Real Customer Stories.
Mark has worked closely with hundreds of retailers. Arjun will ask him the questions most teams are too polite to raise – about what breaks, what’s overhyped, and what actually moves the needle.
The counterintuitive truth about signal overload, shopper fatigue, and why the instinct to “add more” is usually the wrong one.
Not theory, but patterns distilled from real deployments, what separates social proof that nudges from social proof that converts.
How evolving shopper behavior has made generic, static signals a liability, and what a smarter approach looks like.
Yes. The session is grounded in real ecommerce scenarios from product discovery and seasonal promotions to markdown clearance and brand campaigns. Every concept is illustrated with practical, retail-relevant examples so you can see exactly how it applies to your business.
Not at all. This is a conversation between two people who spend a lot of time thinking about why e-commerce experiences succeed or fail. Expect honesty, not a sales deck.
A sharper lens on where social proof goes wrong, questions to ask about your own site, and a clearer picture of what good looks like.
Social proof in ecommerce refers to behavioral signals like ratings, trending products, recent purchases, and shopper activity that help customers make buying decisions.
Effective social proof increases shopper confidence, reduces hesitation, and helps customers discover relevant products faster, leading to higher conversion rates.
Anyone who owns or influences the digital shopping experience – CRO, eCommerce, merchandising, product, or digital strategy.
The session is a focused 45-minute live walkthrough
Absolutely. This session is built for merchandising teams running distinct campaign types. We walk through how Social Proof Messaging works independently for seasonal camps, markdown camps, and brand-specific campaigns, each operating in isolation, so signals stay clean and don’t overlap across strategies.
Let’s face it—customers nowadays expect deeper and relevant communication, not cookie-cutter-styled messaging across every channel.
Deliver a best-in-class customer experience, increase online sales, and drive operational efficiency at scale
