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Real-time customer intelligence and advanced analytics that drive greater engagement and growth.
Actionable algorithms enable intelligent audience activation and personalized engagement.
Dynamically identify and micro-segment customers using a wide range of personal characteristics, including demographics, purchase and browsing behavior, real-time cross-channel interactions, and explicit and implicit preferences. Monitor and model migration enabling marketing to drive relevant, timely campaigns and customer engagement.
Gain a complete view of each segment, and its composition, including ARPU, brand affinity, RFME and more, for more strategic marketing, campaign planning and orchestration, using segmentation modeling and KPI modules.
Track, analyze, and understand migration patterns; create and optimize predictive models that anticipate movement, to engage customers with the right messages at each point of the customer journey, using segment behavior analysis.
Drive increased share of wallet by introducing new categories to existing customers with affinities for them. Improve response rates by matching promotions and marketing events with the customer segments most likely to respond to them.
Recommend best offers, products, and combos (complete the look) based on real-time customer behavior, personas, lookalikes, browsing history and past purchases to improve average spend and customer loyalty.
With a sub-vertical specialization in QSR, Fashion, Beauty, Grocery, B2B, Marketplaces and more, Algonomy offers 150+ omnichannel strategies, 1000+ KPIs out-of-the-box, and 200+ pre-built reports, 50+ analytics templates for RFME, Clustering, Churn, CLTV, Propensity and others.
Serves unique needs of marketing and business users through configurable role-based dashboards covering campaign overview, promotion performance, social overview, loyalty manager, brand insights, segmentation insights & more.
Analyze and gain insight into the data and science behind every algorithmic output and decision with Experience Browser.
Use the discovery workbench to perform root cause analysis of campaign performance, offer take up, promotion response rate.
Source of clean, connected, aggregated customer data and a platform for data exploration, hypothesis testing and data preparation.
Wizard for quick algorithm development. Built-in model accuracy improvement techniques, such as outlier treatment, missing value treatment, variable significance testing, and train and test approach.
Automated customer scoring schedule management and marketing execution through advanced list management.
Let’s face it—customers nowadays expect deeper and relevant communication, not cookie-cutter-styled messaging across every channel.
Deliver a best-in-class customer experience, increase online sales, and drive operational efficiency at scale
