Leading retailers and brands across the globe have grown their revenue with Algonomy’s omnichannel marketing software.
Leverage machine learning algorithms, advanced analytics, and micro-segmentation tools to automatically drive personalized campaigns across the entire customer journey.
Drive journey-based campaigns based on deep customer insights. Improve marketing campaign ROI with real-time journey optimization for best response rates.
Enable seamless API-based integrations with existing systems and tools. Natively built for large-scale omnichannel campaign execution and automation.
Save time and effort by replacing manual A/B tests with algorithmic testing that automatically selects the right message and content for every context.
Use out-of-the-box integrations and an intuitive UX to create workflows, drive campaigns, accelerate deployment cycle, and deliver fast ROI.
The ROI of Omnichannel Marketing
10-20%
Increase in online revenues
2X-3X
Engagement across channels
30%
Increase in conversions
26%
Growth in incremental sales from targeted campaigns
8-10%
Reduction in marketing investments
50-60%
Reduction in campaign management time
Omnichannel Orchestration and Customer Engagement
- Personalize Your Email Marketing
Send marketing emails with tailored recommendations and content based on a customer’s behavior and transaction history. - Keep the Conversation Going on Mobile
Trigger in-app notifications, send deep links via SMS, distribute and synchronize digital offers across mobile coupon aggregators and apps. - Increase Revenue with Personalized Omnichannel Offers
Personalize web banners, landing pages, and offers for each registered customer across different channels, individualized for their real-time context and lifecycle stage. - Leverage Social Interactions for Greater Engagement
Identify loyal customers from social conversations, listen for sentiment and intent, and target them with relevant promotions on social channels. - Personalize Every Touchpoint with 1:1 Direct Mail Campaigns
Engage customers with personalized direct mail print campaigns for catalogs, newsletters, and more that seamlessly connect the online and offline experience.
Automated Campaign Management
- Optimize the Experience Across the Customer Journey
Respond to customer micro-moments in real-time based on triggers or schedule communications based on their path to purchase. - Automate On-demand Promotions and Campaigns
Orchestrate calendered digital marketing campaigns with targeted promotions. Automate newsletter, loyalty point updates, and lifecycle email cadence. - Centralize Execution Control with Communication Limits
Set up controls and thresholds to limit the number of times a customer can be contacted with a promotion across all media or for unique time periods. - Algorithmically Test and Optimize Every Digital Experience
Test each experience to identify the ideal mix of creative treatment, headline, copy, and channel for every target segment and objective.
Measure Campaign Effectiveness with Journey Analytics
- Optimize Campaigns for ROI and Engagement Metrics
Measure and optimize your campaigns based on the KPIs that matter the most — page views, repeat visits, cart adds, conversions, etc. — not just clicks. - Gain Instant Insights with Built-in Reporting
Use the out-of-the-box data visualizations, dashboards, and reports to drill down into individual and overall promotion, campaign, and journey performance.
Improve customer retention and loyalty through repurchase and service reminders via channels like email, SMS, and app push notifications.
Track shoppers who added items to their cart but didn’t complete the transaction. Nudge them down the purchase funnel with reminders or limited-time offers.
When a visitor views a product page and doesn’t proceed to add it to the cart, send messages that leverage the product information and encourage the visitor to re-enter the buying journey.
Track users who launched the app but did not add items to the cart or complete a transaction. Send relevant notifications based on the time of day when the app was launched.
Create a list of customers who have not installed your mobile app. Send them SMS messages containing a deep link to the app, incentivizing them for installing and using the app.
Algonomy provides out-of-the-box integration with POS, online, data platforms, cloud providers, loyalty, and other technologies.
Explore our personalization resources — best practices, case studies, videos, and more — to stay ahead of the curve.
5 Marketing Challenges a Customer Data Platform (CDP) Can Solve
Reading Time: 4 minutes Customer Data Platforms (CDPs) are among the most disruptive technologies we’ve seen in the last decade. As consumer behavior and preferences continue to evolve rapidly, marketing leaders are always looking for new solutions that will help them better understand their...
Customer Data Platform Bucks the Downward Trend: 4 Reasons Why
Reading Time: 3 minutes In this age of ever-evolving needs, tastes, and behavior of customers, how do retailers ensure they stay connected with customers? With everything going digital, this problem seems to be accentuated. But wait… therein lies the opportunity! With this mass exodus...
CDP Datasheet
Real-time customer data platform for personalized 1:1 engagement.
A Major US Supermarket Chain Drives Data-driven Marketing, Personalizes Customer Engagement
The company uses Algonomy’s CDP and Customer Journey Orchestration to grow digital accounts by 100% and mobile app usage 4x.
Multinational Conglomerate Personalized Marketing Case Study
A multinational conglomerate that operates across 40 countries, driving over 30 businesses and 300 brands.
Engage™
Personalized Content & Promotions
Build one-to-one relationships with your customers by displaying content that engages them across all buying channels — web, mobile, and email.
TargetOne™
Customer Journey Orchestration
Drive consistent cross-channel marketing across the customer journey, with advanced algorithms, to improve response rates.
Connect and engage with customers across the lifecycle, at every touchpoint.