TargetOne™: Customer Journey Orchestration

Deliver omnichannel marketing campaigns with maximum precision and minimal effort

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Our Customers

Leading retailers and brands across the globe have grown their revenue with Algonomy’s omnichannel marketing software.

Plan. Orchestrate. Test. Optimize. Repeat.

Leverage machine learning algorithms, advanced analytics, and micro-segmentation tools to automatically drive personalized campaigns across the entire customer journey.

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Improve Your Return on Marketing Investment (ROMI)

Drive journey-based campaigns based on deep customer insights. Improve marketing campaign ROI with real-time journey optimization for best response rates.

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Connect Your Data with Marketing and Business Systems at Scale

Enable seamless API-based integrations with existing systems and tools. Natively built for large-scale omnichannel campaign execution and automation.

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Enhance Productivity with Automated A/B Testing

Save time and effort by replacing manual A/B tests with algorithmic testing that automatically selects the right message and content for every context.

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Accelerate Time to Value with Retail-specific Features

Use out-of-the-box integrations and an intuitive UX to create workflows, drive campaigns, accelerate deployment cycle, and deliver fast ROI.

The ROI of Omnichannel Marketing

10-20%

Increase in online revenues

2X-3X

Engagement across channels

30%

Increase in conversions

26%

Growth in incremental sales from targeted campaigns

8-10%

Reduction in marketing investments

50-60%

Reduction in campaign management time

Product Features

Omnichannel Orchestration and Customer Engagement
  • Personalize Your Email Marketing
    Send marketing emails with tailored recommendations and content based on a customer’s behavior and transaction history.
  • Keep the Conversation Going on Mobile
    Trigger in-app notifications, send deep links via SMS, distribute and synchronize digital offers across mobile coupon aggregators and apps.
  • Increase Revenue with Personalized Omnichannel Offers
    Personalize web banners, landing pages, and offers for each registered customer across different channels, individualized for their real-time context and lifecycle stage.
  • Leverage Social Interactions for Greater Engagement
    Identify loyal customers from social conversations, listen for sentiment and intent, and target them with relevant promotions on social channels.
  • Personalize Every Touchpoint with 1:1 Direct Mail Campaigns
    Engage customers with personalized direct mail print campaigns for catalogs, newsletters, and more that seamlessly connect the online and offline experience.
Particle element

Automated Campaign Management
  • Optimize the Experience Across the Customer Journey
    Respond to customer micro-moments in real-time based on triggers or schedule communications based on their path to purchase.
  • Automate On-demand Promotions and Campaigns
    Orchestrate calendered digital marketing campaigns with targeted promotions. Automate newsletter, loyalty point updates, and lifecycle email cadence.
  • Centralize Execution Control with Communication Limits
    Set up controls and thresholds to limit the number of times a customer can be contacted with a promotion across all media or for unique time periods.
  • Algorithmically Test and Optimize Every Digital Experience
    Test each experience to identify the ideal mix of creative treatment, headline, copy, and channel for every target segment and objective.
Measure Campaign Effectiveness with Journey Analytics
  • Optimize Campaigns for ROI and Engagement Metrics
    Measure and optimize your campaigns based on the KPIs that matter the most — page views, repeat visits, cart adds, conversions, etc. — not just clicks.
  • Gain Instant Insights with Built-in Reporting
    Use the out-of-the-box data visualizations, dashboards, and reports to drill down into individual and overall promotion, campaign, and journey performance.

Journey Orchestration and Automation

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Multi-channel Journey

Improve customer retention and loyalty through repurchase and service reminders via channels like email, SMS, and app push notifications.

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Cart Abandonment

Track shoppers who added items to their cart but didn’t complete the transaction. Nudge them down the purchase funnel with reminders or limited-time offers.

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Browse Abandonment

When a visitor views a product page and doesn’t proceed to add it to the cart, send messages that leverage the product information and encourage the visitor to re-enter the buying journey.

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App Launch Abandonment

Track users who launched the app but did not add items to the cart or complete a transaction. Send relevant notifications based on the time of day when the app was launched.

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List-based Recurring Journey

Create a list of customers who have not installed your mobile app. Send them SMS messages containing a deep link to the app, incentivizing them for installing and using the app.

Seamless Technology Integrations

Algonomy provides out-of-the-box integration with POS, online, data platforms, cloud providers, loyalty, and other technologies.

Draw Inspiration From Our Personalization Resources

Explore our personalization resources — best practices, case studies, videos, and more — to stay ahead of the curve.

Explore More in Personalized Marketing

Engage™

Personalized Content & Promotions

Build one-to-one relationships with your customers by displaying content that engages them across all buying channels — web, mobile, and email.

TargetOne™

Customer Journey Orchestration

Drive consistent cross-channel marketing across the customer journey, with advanced algorithms, to improve response rates.

What Leading Brands Say About Our Personalized Marketing Software

Connect and engage with customers across the lifecycle, at every touchpoint.

Get in Touch with Our Experts

FAQs

Algonomy’s personalization software powers personalized marketing across the channels of email, website, SMS, mobile apps, social media, and direct mail.
  • Universal control group: Manage application-wide control group to measure marketing program uplift.
  • Stratified sampling: Manage proportionate distribution test and control to measure accurate incremental sale.
  • Offer and coupon management: Manage centralized offer coupon repository across all promotions.
  • Lead marketing: Manage external customers directly in TargetOne as well as their conversion to known customers using campaign analytics.
  • Journey analytics: Understand the engagement behavior of customers across every point in the journey.
Algonomy is the only independent personalization solutions provider with self-driving AI, omnichannel capabilities that can unify store and digital, algorithmic real-time decisioning, and built-for-retail capabilities, providing unparalleled time to value.
Algonomy understands the unique needs of different retail segments and has proven expertise with the verticals of fashion & apparel, grocery and hypermarkets, convenience stores, restaurant/QSR, specialty, pharma & healthcare, beauty, consumer electronics, B2B, and more.
Definitely. With new found comfort in shopping on digital channels, customers are truly omnichannel now. Research says that omnichannel consumers spend over 20% more. With this as the new reality, retailers must invest in their omnichannel presence to connect with customers in the channel of their choosing. As digital sales in the retail industry experience a significant jump, Algonomy CJO helps retailers and brands connect with customers through omnichannel journey orchestration supported by CDP, personalization, and marketing services, helping them realize revenue growth goals.

FAQs

Algonomy’s personalization software powers personalized marketing across the channels of email, website, SMS, mobile apps, social media, and direct mail.
  • Universal control group: Manage application-wide control group to measure marketing program uplift.
  • Stratified sampling: Manage proportionate distribution test and control to measure accurate incremental sale.
  • Offer and coupon management: Manage centralized offer coupon repository across all promotions.
  • Lead marketing: Manage external customers directly in TargetOne as well as their conversion to known customers using campaign analytics.
  • Journey analytics: Understand the engagement behavior of customers across every point in the journey.
Algonomy is the only independent personalization solutions provider with self-driving AI, omnichannel capabilities that can unify store and digital, algorithmic real-time decisioning, and built-for-retail capabilities, providing unparalleled time to value.
Algonomy understands the unique needs of different retail segments and has proven expertise with the verticals of fashion & apparel, grocery and hypermarkets, convenience stores, restaurant/QSR, specialty, pharma & healthcare, beauty, consumer electronics, B2B, and more.
Definitely. With new found comfort in shopping on digital channels, customers are truly omnichannel now. Research says that omnichannel consumers spend over 20% more. With this as the new reality, retailers must invest in their omnichannel presence to connect with customers in the channel of their choosing. As digital sales in the retail industry experience a significant jump, Algonomy CJO helps retailers and brands connect with customers through omnichannel journey orchestration supported by CDP, personalization, and marketing services, helping them realize revenue growth goals.