Case Study

Leading online thrift store connects with shoppers individually

Product Used

Outcomes

+7.3%

Conversions

Improved Brand Perception

Engaged Shoppers

The retailer is the largest online  consignment and thrift store in the US, with the vision to help customers shop sustainably while saving money  on their favorite brands.

The Challenge

With over 2 million unique  SKUs to manage and promote, The retailer needed  to move beyond basic site search to enable truly  personalized results, making the experience individualized and  accurate. The retailer found that sessions that  include search convert 50% better than those that don’t,  however, the search terms are terse and do not provide  much insight into shopper intent. How do they then tailor  results?

Unlike Amazon, we carry an inventory of one. So traditional personalization strategies — customer segments, popular items, and past purchases — don’t work for our business. We needed true individualization, and Algonomy was the answer.

– Chief Technology Officer

Move from Segmentation to 1:1 Personalization at Every Customer Touchpoint

Complete, unified commerce personalization

Connect all digital path-to-purchase touchpoints — search, navigation, recommendations, and content — to deliver one personal experience that supports the complete customer journey.

Most comprehensive library of 150+ personalization strategies

Accelerate time to market with our strategy library that ranges from wisdom of the crowd and collaborative filtering approaches to deep learning visual discovery and NLP approaches.

Advanced merchandising

Cross-sell and upsell seamlessly by leveraging product attributes and compatibility data. Create automated recommendations and bundles that take the load off your merchandisers.

Algorithmic decisioning for every user with real-time context

Leverage AI to detect each shopper’s stage in the buying process, and combine it with their affinities to pick the best strategy that delivers the most relevant 1:1 experience while meeting your revenue or engagement goals.

Want to learn more about
Personalized Commerce Search or
other Personalization Offerings?

Top Brands Trust Algonomy

Looking to hyper-personalize your marketing? Let’s talk

Resources

Guides

Dynamic Content Personalization: How Active Content Brings Dynamism into Your Campaigns

Let’s face it—customers nowadays expect deeper and relevant communication, not cookie-cutter-styled messaging across every channel.

Case Study

Personalizing Beauty at Scale: How Matas Grew Attributable Sales by 36% with Personalized Recommendations

Deliver a best-in-class customer experience, increase online sales, and drive operational efficiency at scale

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